OPPO's Innovative Leap: The Product Experience Center

Designed by Vincent Zhang, a Space that Symbolizes Freedom and Creativity

Unlike traditional mobile phone retail spaces, the OPPO Product Experience Center, located in Shanghai, China, is designed to provide a more open and free space for consumers. The project, which started in April 2017 and finished in December 2017, was the first super flagship store of OPPO. The store doesn't focus on product display but rather on providing a space for consumers to freely experience the products.

The design of the space is unique in its approach. It aims to convey the company's openness, tolerance, and acceptance of creativity in the face of the market. The space is designed to increase dialogue and contact between the brand and the consumer. This innovative approach to retail design is what sets the OPPO Product Experience Center apart from traditional mobile phone retail spaces.

The design of the space was inspired by the whale, a creature that symbolizes freedom and carries dreams. This symbolism is reflected in the design of the space, providing the viewer with ample room for imagination. The space is not meant to constrain but to inspire and encourage creativity.

The OPPO Product Experience Center has been recognized for its innovative design. It was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2018. The award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs are admired for their strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

In conclusion, the OPPO Product Experience Center, designed by Vincent Zhang, is a unique retail space that symbolizes freedom and creativity. It provides an open and free space for consumers to interact with products and increases dialogue and contact between the brand and the consumer. The innovative design of the space has been recognized with a prestigious award, further cementing its status as a unique and innovative retail space.